Free cookie consent management tool by TermsFeed Case Study - skeepers | Lucena

Hiring for
value prop and brand

Skeepers' challenge
Build an Impactful C-Suite

The results

Hired international CMO with solid track record for growth in US-HQ’d businesses
Built an experienced and diverse marketing team globally
Defined value proposition
Rebranded the business and increased lead generation efficiency
Transition to next phase of growth
CEO Image
CMO Image

The Challenge

This fast-growing MarTech business had made 8 acquisitions within 3 years and was recognised as a rising star in the Next120 ranking. With a presence in 7 countries and having gained the trust of 8000 clients worldwide, Skeepers was in full scale-up mode. The mission for CEO, Marc, was now to consolidate the group, define their value proposition and advance the Skeepers brand, positioning itself as a challenger to the major customer engagement players. 

Who are Skeepers?

  • #SaaS #Midmarket #Martech 
  • An FT120 company for three consecutive years 
  • A European champion of user-generated content
  • 550 employees
  • 8,000+ customers in 40 countries
  • Offices in 7 countries (France, Spain, Italy, Portugal, Germany, the USA and Brazil)
  • Raised €100M